Free tool · no signup
Is your website costing you jobs?
Paste your address below. We'll check the eight things a homeowner needs before they'll pick up the phone — the same checks we run before we take on a build. Takes about twenty seconds.
What we check
No vanity score out of 100. Eight specific, checkable things — each one a reason a homeowner closes the tab and calls the next company on the list.
Loads at all
Whether the address on your Google listing actually resolves.
Mobile-ready
Most contractor traffic is on a phone. A missing viewport tag is fatal.
Quote capture
A form, a booking tool — some way to ask for the job.
Tap-to-call
A real tel: link, not a phone number someone has to copy out.
SEO basics
A title and description Google can actually use in results.
Visible reviews
Proof on the page, where a homeowner decides whether to call.
Freshness
A copyright still reading 2021 tells a visitor you might be gone.
Modern build
Legacy markup that breaks on modern phones.
Questions contractors ask us
Why isn't my contractor website showing up on Google?
Usually one of three things. The site has no title or description Google can use, so there is nothing to show in results. The pages are built so the text only appears after JavaScript runs, and the crawler sees a blank page. Or the site is fine but nothing links to it and the Google Business Profile is incomplete, so it ranks below competitors who have both. The grader checks the first two directly and tells you which one you have.
Is a slow website really costing me jobs?
Yes, and the effect is largest on phones, which is where most contractor traffic comes from. A homeowner comparing three roofers does not wait through a slow load — they go back to the results and tap the next listing. Speed also feeds Google's ranking signals, so a slow site loses twice: fewer people see it, and fewer of those who do stay.
What actually makes a contractor website generate calls?
A phone number that is tappable on a mobile screen, a quote form that works, proof in the form of real reviews and photos of finished jobs, and clear service and area pages so a homeowner can tell you cover their town. Design matters far less than most contractors expect. The most common reason a site produces nothing is that it never asks for the job.
How many pages should a contractor website have?
One page for each service you sell and one for each town you cover, plus a home page, an about page and a contact page. A roofer covering six towns with four services needs roughly twelve pages. A single-page site cannot rank for a search like roof repair in a specific town, because there is no page about that service in that town for Google to return.
Do I need to pay for Google Ads to get found?
No, but ads and search rankings do different jobs. Ads buy visibility today and stop the moment you stop paying. Rankings and a complete Google Business Profile take a few months to build and keep working afterwards. Most contractors get further by fixing the website and the map listing first, because ads pointed at a site that does not convert waste the click you paid for.
Is the grader free, and what happens to my details?
It is free and there is no charge to see your result. We store the address you enter and the grade so we can follow up if you ask us to, and we only run the check against the address you give us.